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Speakers Bio
 Ken Schmidt-
Schmidt is the former director of communications for Harley-Davidson Motor Company, and his expertise in corporate positioning and media relations played a pivotal role in the company’s stunning corporate rebound. Now an independent consultant, he has specialized in marketing and branding issues for such corporate powerhouses as Coca-Cola and IBM.
An avid motorcyclist himself, Schmidt discusses his struggle to restore Harley-Davidson’s image and re-ignite consumer demand for its motorcycles. He details how successful corporate cultures must maintain relationships with veteran customers and innovatively pursue new ones.
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About BCA
Business Clubs America (BCA) is a national business development organization that focuses on building relationships, increasing sales, and promoting member businesses within each locally managed market. Hosting multiple events both large and small, providing warm referrals, and facilitating face to face introductions differentiates BCA from other typical networking associations.
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Business Clubs America
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